Jewish Federation of Greater Orlando · Live campaign dashboard
● Applied for · awaiting Google approval
The grant is applied for and in Google's review queue.
Everything on our side is done. The application is complete and now sits with Google for review, which usually takes a few working days. Ads begin serving as soon as Google approves the account. Nothing is live yet, and none of this costs Shalom Orlando anything.
$10,000 / month
Free Google Search advertising, funded by Google
$0 from Shalom
The grant is Google's money, not the charity's budget
Search only
Text ads on Google when people search locally
Where we are in the process
Getting a Google Ad Grant live has clear stages. Here is exactly where the account stands today.
✓
Nonprofit verified
Google for Nonprofits account confirmed and owned.
✓
Grant applied
Ad Grant activation submitted with the website.
3
Google review
Google is checking eligibility. A few working days.
4
Campaigns built
We build the ads, keywords and tracking.
5
Live and optimising
Ads serve, and the account is reviewed daily (every day except Saturday).
Performance
These fill in automatically once the grant is approved and ads start serving.
Spend this month
—
Awaiting go-live
Clicks
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Awaiting go-live
Click-through rate
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Target: 5%+ (survival rule)
Enquiries / tours
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Awaiting go-live
What we will run first
We launch focused on the highest-intent local searches, then expand once the account is proven and healthy. This protects the grant from being suspended.
Brand
People searching for Shalom Orlando, Roth Family JCC, ECLC and Camp J by name.
ECLC preschool
Parents in the Maitland and Orlando area searching for a Jewish preschool and early childhood learning. Primary lead priority.
Camp J summer camp
Families searching for a Jewish summer day camp locally.
Held for later: JCC membership, PJ Library, seniors, cultural arts and events. Added once click-through-rate is proven strong, so weaker searches never drag the account down.
How it works, step by step
The whole point is simple: a local family searches, sees ECLC, and reaches out. Here is the journey behind every enquiry.
1
A parent searches
Someone in the Orlando area googles something like "Jewish preschool near me".
2
Our ad shows
A text ad for ECLC appears at the top of the Google results.
3
They click, for free
The click costs nothing. Google's grant pays for it, up to $10,000 a month.
4
They land on ECLC
They arrive on the ECLC page on shalomorlando.org and can enquire right there.
5
The enquiry reaches the team
It goes to admissions the same way enquiries do today, and we record it so we know which ad worked.
The ad always sends people to Shalom Orlando's own website, never a separate site. Enquiries flow into the same intake the team already uses, so nothing new to learn. There is no limit on the number of ads, only the $10,000 monthly budget.
How a Google Ad Grant works
What it is. Google gives eligible nonprofits up to $10,000 a month in free Search ads.
Where ads show. Only in Google Search results, when someone locally searches for something we target.
What it costs Shalom. Nothing. The budget is Google's, not the charity's.
The one rule that matters. The account must keep a 5% click-through-rate each month or Google pauses it. That is why we start tight and high-intent.
What success looks like. Qualified local families finding the preschool, camp and JCC and reaching out, not vanity clicks.
How we keep the account safe
Precise keywords only. Exact and phrase match, never broad, never single generic words that get accounts suspended.
Automatic guardrails. Rules that pause weak keywords and low-quality terms on their own.
Local targeting. Ads show only to people in the Greater Orlando area, no wasted reach.
Real tracking. We measure genuine enquiries and tours, not soft clicks.
Daily checks (every day except Saturday). The account is reviewed every day, so a dip in performance or a flagged keyword is caught within hours and fixed long before it can put the grant at risk. Google Ad Grants suspends accounts that slip below the rules, so daily attention is what keeps it safe and running.